Privacy Policy

Last Updated: November 30, 2024

Introduction

At BrightLux, your privacy and the protection of your personal data are of utmost importance to us. This Privacy Policy outlines the types of information we collect, how it is used, and the steps we take to protect your data. By using our website brightlux.site and services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect two main types of information:

  1. Personal Information: This includes data that can identify you personally, such as your name, email address, billing and shipping addresses, phone number, and payment details. We collect this information when you make a purchase, create an account, or contact us for customer support.

  2. Non-Personal Information: This includes data that does not identify you directly, such as your IP address, browser type, operating system, device type, and browsing behavior on our website. This information is automatically collected using cookies and other tracking technologies.

How We Use Your Information

We use your personal and non-personal information for the following purposes:

  • To Process and Fulfill Orders: We use your personal data to process orders, manage payments, and ship products. This includes sending order confirmations, shipping updates, and customer support communications.
  • To Improve Our Services: Non-personal data helps us understand how users interact with our website, allowing us to improve the design, functionality, and user experience.
  • To Communicate With You: With your consent, we may send you promotional emails, newsletters, or updates about new products and special offers. You can opt-out of marketing communications at any time by following the instructions in the emails or by contacting us.

Cookies and Tracking Technologies

To enhance your experience on our site, we use cookies and similar technologies to track user activity. Cookies are small files placed on your device that help us remember your preferences, analyze site usage, and improve the functionality of the website. You can manage cookie preferences through your browser settings, but please note that disabling cookies may limit some features of the site.

Data Security

We take the security of your personal information seriously. We implement a variety of security measures, including encryption and secure servers, to protect your data from unauthorized access, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is completely secure, and while we strive to protect your data, we cannot guarantee absolute security.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers for the purpose of processing payments, shipping products, and improving our services. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

Your Rights

You have the right to access, update, and delete your personal information. If you would like to exercise these rights or have any concerns about your data, please contact us at info@brightlux.site.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page, and the “Last Updated” date at the top of the page will be revised accordingly. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Thank you for trusting BrightLux with your personal information. We are committed to ensuring your privacy and security while providing you with a great shopping experience.